CONVERSE I STAND FOR

 

SPRING 2020

The Chuck Taylor All Star has been a canvas of self-expression for over 100 years. With the release of the customizable I Stand For Chucks, the Converse Brand Team and SiKK Magazine, a student-founded publication out of Washington D.C., got together with a group of creatives for a day of conversation around individual expression—and the collective power that comes from speaking up. Scroll through to read their answers.

 
 

SUMMER 2019 LAUNCH

 
 

Consumer lead narrative built for digital campaign.

We were tasked to create product that connected us the our Gen-Z consumer. From my personal experience of being politically vocal in my community, I knew in my heart that Converse had the opportunity to combine the youth's voice with our blank canvas: the white Chuck Taylor. This project was originally for Fall 2020 and it was awesome to see it be pulled forward into a Digital Campaign for the Summer of 2019. Definitely, one of the most exciting projects I have been part of in my Converse experience. See below for proposal and mock-up presentation.

CONSUMER INSIGHT
CONSUMER INSIGHT
CONSUMER INSIGHT
PURPOSE
Lay Out Presentation at Seasonal Kick Off with prototypes.
Lay Out Presentation at Seasonal Kick Off with prototypes.
 

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