GR 82 LAUNCH

A very minimalistic color palette for the Launch of the GR 82. A lot was considered for these two SKU's: making sure we create the carry over base to support the business, wanting to make sure this new model is set up for high volume sales and truly thinking about how a girl would wanna wear them. The simple color blocking let the material details shine: ballistic nylon, bungee laces and rubber touch points & overlays.