JORDAN BRAND KIDS
COLOR DESIGN & STORY TELLING WORK
JORDAN SNEAKER SCHOOL
An opportunity to teach our Gen Alpha consumers about sneakers and MJ's story and legacy.
Spring 2022: Sneaker Anatomy Lesson.
Dy erase material invites kids to learn the parts of a sneaker from the lateral side of the shoe and practice the names on the medial side. Box packaging also becomes a lesson to color in.
Each season we were tasked to bring Pink to life racking up high volume forecasts and sell through. Regardless of the pressure, we always made sure we had fun with this one gathering inspiration from Aleali's Millenial Pink AJ6 from 2019 or layering up our favorite shades to create some interest.