JORDAN BRAND KIDS
COLOR DESIGN & STORY TELLING WORK
Slime, Cars, & Sustainability. Three subject matters that only make sense in a Kid's mind. For this season we were trying to tap into our childhood brain and think like kids. Slime content creators are the new entrepreneurs, tough materials and bright race car inspired colors boosts energy and creativity, and plant based dyes help us bring an eco-friendly spin to Jordan Brand classic models.
JORDAN SNEAKER SCHOOL
An opportunity to teach our Gen Alpha consumers about sneakers and MJ's story and legacy.
Spring 2022: Sneaker Anatomy Lesson.
Dy erase material invites kids to learn the parts of a sneaker from the lateral side of the shoe and practice the names on the medial side. Box packaging also becomes a lesson to color in.
Summer 2022: Black + Red = BRED
The Jordan Heritage Formula broken down for newcomers and brand loyal parents to teach their children about the legacy of BRED.
JORDAN DRIP 23
Sneaker Rain Boot for Kids
Each season we were tasked to bring Pink to life racking up high volume forecasts and sell through. Regardless of the pressure, we always made sure we had fun with this one gathering inspiration from Aleali's Millenial Pink AJ6 from 2019 or layering up our favorite shades to create some interest.